How Can Sentiment Analysis Power Ecommerce?

How Can Sentiment Analysis Power Ecommerce?

By Dora G. Bayerl 4 months ago

McKinsey’s 2021 report revealed that companies managing to provide a personalized shopping experience earn up to 40% more revenue. In eCommerce, personalization can combine various tactics – tailored product recommendations, targeted newsletters, geo-specific offers and discounts, and even weather-sensitive content. If implemented in the right way, personalization helps attract and nurture high-quality leads and upsell or cross-sell products that the consumer might otherwise overlook. Keeping in mind that 76% of shoppers get frustrated if they don’t receive the right amount of intimacy, personalization is table stakes in today’s retail. However, successful personalization greatly depends on the company’s ability to leverage……

This article is free to read

Login to read the full article

OR

Andrius Palionis

Since 2015, Andrius Palionis has been supporting major companies around the world in their journey towards data-driven decision making. His motto “persistence is progress” has driven him to transform global attitudes towards the importance of data to business success and growth. As a Director of Sales and later VP of Enterprise Solutions at Oxylabs, Andrius obtained an in-depth understanding of main challenges that arise with data acquisition. Day to day, he uses his problem-solving and team management skills to accelerate the performance of numerous companies by successfully bridging their data needs with the most effective solutions.

A Glimpse into WEB3’s Future: 10 Bold Predictions for 2028, Including Mass Adoption and Presidential Boredom »

Tags: , , ,